Gulder Ultimate Search, GUS 1 was
produced on the Snake Island in Lagos State. The theme was 'The Legend of
Captain Kush' and the Mr. Ezeugo Egwuagwu made history as the first winner of
the reality show took home the Star Prize of 3 Million Naira. The host was the popular
Nollywood actor, Chidi Mokeme.
My attention is not primarily on
GUS today, but rather the flow and mature audio-visual advert of Gulder that
used to come intermitted during GUS broadcast. Let this be clear, I am not a
lover of beers, in fact, I can argue that I take 95% WATER as liquid intake.
But clearly, I know quality, recognizes authority, credibility, and excellence.
Here is one of the lyrics of Gulder
Take a blend
from the purest of water;
With the finest
of the best of its kind;
If you watch one of these
adverts, you would see message been passed in a clear and unique form, you
might not be in agreement with the opinion, but without prejudice you would
surely see a display of a quality advert.
I have heard about the making of
wines, how complex it’s to go through rocket adventures, or executing complex
surgical procedures. Some automobiles and ships manufacturers go to the extent
of defining tough and practical quality control measures for their products. It
means their market strength, and continual relevance to their market has to do
with the quality of their final products.
Human body is like a machine, it
has PHYSICAL FEARURES that could represent bolts, fulcrum, etc.; Human MIND is
like machine software. The third component is SPIRIT, science recognizes this
not and this is one of further components that makes human far better than the
best machine made.
I had to make this clarity in
order to create background for this post in order to relate with the message
clearly, HOW DILLIGENT ARE YOU IN ELIMINATING THE INPURITY IN YOUR LIFE AND
MAKES IT A FINEST PRODUCT?
Excellence and growth is not by accident;
it comes as a result of DECISION to grow and be excellent.
I will define the word ‘filtration’
as the process of eliminating waste or impurity and bringing out of the finest
result of a product or person.
It is about total filtrations of
Filtration of wrong thoughts that
weakens the potency of your mind!
Filtration of your life from
excess talk, avoidable unproductive chats!
Filtration of non-productive
relationship or friendship!
Let this be clear, GULDER
targeted audience are lovers of Gulder, BMW, MERCEDES and other leading
automobile brands has captured the interest of millions, this is by no mean an
If you want to capture your
market, you surely need to filter your services or product for excellence.
If you intend to make a
difference in your constituency, (Clients, colleagues, subordinates, and
leaders), you must cultivate a habit of excellence that comes from periodic
audit and filtration of life.